Portfolio | AGLDN.

LOLA BROOKE

Service: Creative Strategy + Direction
Industry: Music & Entertainment

Arista Records introduced us to Lola Brooke at a pivotal moment in her career as she prepared to enter her “iight Bet”era. We began by understanding where she was personally and professionally and the energy she wanted to lead with. From there, we developed a clear visual direction that aligned with her confidence, growth and the message behind the music. Every creative decision was intentional — ensuring the visuals didn’t just support the release, but fully embodied this transformative chapter in her journey.

What We Led:

Creative Strategy & Direction
Concept Development & Visual World-Building
Talent & Production Oversight
Budget & Project Management
Post-Production Quality Control

RECORD ROOM

Service: Experiential Design - Event Visual Identity
Industry: Music & Entertainment

For Record Room’s New Year’s Eve celebration, we were brought in to develop a cohesive Event Visual Identity that could translate vision into execution. The goal was to transform the venue into an immersive, elevated environment — one that honored Record Room’s original vibe while amplifying the energy and anticipation of the night. Clarity from the start was essential, as this marked the brand’s first New Year’s Eve celebration outside of its home venue. The creative direction needed to confidently guide production and ensure the experience felt unified from concept to countdown.

What We Led:

Event Visual Identity Development
Experiential Pitch Deck Creation
Spatial Mockups & Environmental Renderings
Custom Graphics & Brand Asset Design
Projection Visual Concept & Timed Programming
Creative Alignment & Production Liaison

GIRLFRIEND

Service: Creative Strategy + Direction
Industry: Music

Encore Recordings introduced us to their emerging artist, GIRLFRIEND, at an exciting stage in her development — with the intention of elevating and refining her creative foundation as she continued to rise. Our role was to shape a cohesive brand world that could expand seamlessly across her music, visuals, fashion, and digital presence — ensuring everything felt intentional and aligned. While our collaboration spanned months of creative strategy and direction, this highlight focuses on the “Bon Voyage” music video, where we led execution with precision — ensuring the final visuals fully embodied the world we were building around her.

What We Led:

Creative Strategy & Era Direction
Visual World-Building & Concept Development
Styling & On-Set Creative Leadership
Production Management & Post Oversight

NBPA

Service: Experiential Design - Event Visual Identity
Industry: Sports + Entertainment

Following a successful partnership the year prior, we were invited back to support the National Basketball Players Association for the second annual Rookie One Court event — welcoming the NBA’s newest class of players and reflecting the trust built through our previous collaboration. With insights from year one, the focus shifted to elevation. We refined the experience to feel larger, more intentional, and more immersive. In close partnership with internal stakeholders and production teams, we developed an environment designed to enhance the guest experience and raise the standard from concept through execution.

What We Led:

Creative Strategy & Direction
Event Visual Identity & Graphic Design
Pitch Deck Development
Spatial Design Mockups & Renderings
Merchandise Creative Direction
Production Oversight & Quality Control

UNITED MASTERS

Service: Experiential Design - Event Visual Identity
Industry: Financial Services, Media & Entertainment

For the Earn Your Masters event, produced in collaboration with Earn Your Leisure and Ally Bank, we helped translate the vision into a cohesive and immersive experience during Miami Art Basel '24. Our role focused on shaping how the environment would come together visually and spatially — developing floor plans, creative presentations, and branded assets that helped bring the concept into clear view for stakeholders and production teams. Working closely with event and production partners, we ensured every element aligned — creating a unified experience that was both visually intentional and seamlessly executed onsite.

What We Led:

Experiential Creative Strategy
Spatial Planning & Floor Plan Development
Creative Pitch Deck Development
Event Brand Assets & Graphic Design
Cross-Team Creative Alignment
Production Collaboration & Execution Support

THE COME UP EXPERIENCE AWARDS

Service: Experiential Design - Event Visual Identity
Industry: Music & Entertainment

The Come Up Experience Awards was created to celebrate emerging talent and bring culture, community and industry together under one roof.

As the event grew, so did the opportunity to elevate it beyond a traditional awards ceremony. We helped shape that evolution by developing a cohesive visual identity and creative direction that unified the environment and amplified the energy of the night. The intention was to create an atmosphere that felt culturally rooted and unforgettable — positioning the awards not just as a celebration, but as a stage where the next generation of voices could truly be seen.

What We Led:

Event Brand Identity & Visual Direction
Sponsorship Deck Strategy & Design
Large-Scale Stage Visual Design
Brand Asset Development
Creative Direction & Experience Alignment

THE GREAT ONES

Service: Brand Elevation - Logo Design Development
Industry: Music & Entertainment

The Great Ones approached us to design a logo for their newly formed Record Label and Management Firm. What began as a request for a mark quickly revealed something bigger — the potential for a brand that could expand beyond a traditional music imprint and evolve into a cultural movement. The foundation needed to feel intentional, symbolic and timeless — not trendy.

What We Led:

Brand Positioning Guidance
Logo Design & Development
Symbol Creation
Foundational Visual Direction

FC FASHION WEEK

Service: Experiential Design - Event Visual Identity
Industry: Fashion

Faraj Couture brought us in to elevate the visual presence of their Fashion Week presentation. But before jumping into design, we spent time with the brand in its natural element — understanding how it moved, how it felt, and what made it distinct. Understanding how it moved, how it felt, and how it showed up was essential. The vision called for something modern, opulent, and vintage — a balance of refinement and nostalgia that could translate seamlessly onto the Fashion Week stage. From just a few words and references, we built out a full visual world. One that felt true to the brand, but ready for the Fashion Week stage. The goal wasn’t just to make it look beautiful — it was to make it feel intentional, immersive and unmistakably Faraj Couture.

What We Led:

Creative Direction & Concept Development
Event Visual Identity System
Visual World-Building
Marketing Content Direction
Production Oversight

STAY POTENT ROOTS

Service: Brand Clarity + Brand Elevation
Industry: Health & Wellness

Stay Potent Roots was built from a lifestyle. Gym discipline, holistic living and natural wellness weren’t marketing angles — they were the foundation. The products were a direct extension of that lifestyle, inspired by everyday routines rooted in strength, consistency and vitality. However, while the intention behind the brand was clear internally, the external presentation lacked structure. The connection between the lifestyle, the mission, and the product experience wasn’t fully articulated through the visual identity or brand system. The essence was there. The alignment needed refinement.